Online News - Business News - Date: February 2009
Search Laboratory Ltd
Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE® Linux Enterprise, an operating system in use by businesses worldwide, has specific requirements for its search marketing campaign, including multilingual SEO and PPC management and localisation of online advertising that Search Laboratory will now provide.
Search Laboratory are a specialist PPC management and SEO company who help their clients to maximise the profit from their websites using a unique analytical approach.
“It was a big decision for us to choose a European supplier,” says Kim Eaves, Director, Electronic Marketing at Novell. “US companies were determined to get our business and their proximity to our office was a point in their favour. Our main objective was to increase relevancy and visibility for Novell and our products, and increase sales. Search Laboratory’s demonstrable multilingual experience linked to a high level of IT expertise was a key factor in achieving that.”
Search Laboratory is working with Novell to supply SEO and PPC campaigns on nine core languages initially, followed by a possible five languages in the future. Search Laboratory will conduct considerable research into the way that people search electronically for Novell services in each country, and how their initial search can be converted into an enquiry.
Ian Harris, Managing Director of Search Laboratory Ltd., says: “Winning this contract with Novell against such strong opposition is a great achievement for a relatively young company based in Yorkshire. We were able to bring to the table very specific expertise that will help further promote Novell products and services worldwide.”
Our hearty congratulations go to the team.
For further information, please contact us on +44 113 389 6200 or email enquiries@kirknewsholme.co.uk
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